They discovered people wanted the Alliance to sponsor more organizations and singular artists and to help cover the operational costs of those they sponsor.
“Project funding is easier, but it doesn’t pay to keep the lights on or fix the roof,” Kelley explains.
Interview results led the group to create three mock websites, showcasing business and donor model prototypes that were evaluated again by interviewees.
The organization has gathered information for two years and is now in an implementation phase. With Design Quake’s help, the Cultural Alliance is developing new processes based on those responses in 2019 with anticipation to unveil a new structure in 2020.
“Design Thinking helps you understand what the actual problems are,” Kelley says. “You have to be strong and patient enough for the process to go through. You’re going to hear things you don’t want to hear, but it needs to be done to create something that helps everyone.”