York entrepreneurs on mission to make Earth a greener place with help of YCCF

Tom and Jamie Vranich of Mid-Atlantic Media Hub wanted their business to have a mission that tied their family and employees together. With the help of the York County Community Foundation, they hope to plant thousands of trees to help the environment.

Written by: Rebecca Hanlon
Written by: Rebecca Hanlon
The Vranich family contributed $25,000 to start the Mid-Atlantic Media Hub Fund at the York County Community Foundation with the goal of planting 5,000 trees in 10 years. (Photo by Paul Chaplin for Our York Media)

Tom Vranich stood back and admired the muddy mess before him.

His kids were wet, their sneakers were messy, but they were having a blast. They soaked up every instruction they were given on how deep to dig the hole, how much water to pour over the roots, and how big their newly planted tree would someday grow to be.

“It was an amazing morning,” Tom says. “I kept reminding them, ‘This is just the start.’”

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As the founders of Mid-Atlantic Media Hub, Tom and his wife, Jamie, always wanted to make sure their business made a positive impact on the environment. They are intentional about recycling, their employees work remotely to limit gas emissions, and they try to limit paper whenever possible.

But being good stewards of the environment is also personal. When the York entrepreneur watches his son play soccer and worries about his asthma acting up, he wonders if there’s more he can do to help him breathe easier.

“It was on my mind that maybe there was something bigger here,” Tom says. “What if there was an opportunity for me to not be passive about what’s going on with our environment but to play a role in making it better?”

On April 17, the Vranich family planted their first two trees with a grant to the Rotary Club of York’s Preserve Planet Earth Committee. (Photo by Paul Chaplin for Our York Media)

After building a successful business, the Vranich family decided it was time to give back. They contributed $25,000 to start the Mid-Atlantic Media Hub Fund at the York County Community Foundation. They will focus grants from the fund toward planting trees to improve the environment.

On April 17, they planted their first two trees with a grant to the Rotary Club of York’s Preserve Planet Earth Committee. It’s a start to what Tom hopes leads to planting 5,000 trees in 10 years.

The best feeling for Tom and Jamie was including the rest of their family: 12-year-old Michael and 10-year-old triplets Nicolas, Thomas, and Gianna.

Now, when they drive down George Street to have dinner or go to a ball game, they’ll be able to point to the trees they planted. It will be a reminder to their kids that, someday, they’ll be the ones managing the fund and ensuring its long-term impact.

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